Full Circle: From Watching Planes to Planning Trips

Andrea Friend, based in Cranbourne East, VIC, is living proof that it’s never too late to reinvent yourself. After more than a decade in banking, she took a leap into the world of travel—and hasn’t looked back since.

Today, Andrea is a standout mobile travel agent known for her warmth, insight, and passion for helping clients turn dream trips into lifelong memories. Whether it’s cruising through Antarctica or exploring Europe’s historic gems, she’s all about creating travel experiences that truly matter.

We caught up with Andrea to hear more about her journey, the trends she’s seeing, and the advice she’d give to anyone starting out in the industry.

Making the magic happen behind the scenes of unforgettable itineraries.

How did you get started in the travel industry, and what keeps you passionate about it?

After a 15-year banking career in the UK, I knew I needed a change when I moved to Australia—something I could truly be passionate about. The travel industry has completely changed my life for the better.

My love of travel started early. As a kid, I was obsessed with aeroplanes—I’d sit in my bedroom and watch flights taking off and landing at Birmingham Airport (I could see the runway from my window!). When I met my husband 34 years ago, we started travelling internationally and discovered a shared desire to explore as much of the world as possible.

Now, I get to create those same magical, life-changing travel moments for my clients. Watching their travel obsessions grow—and knowing I’ve played a part in that journey—completely fulfils me.

What’s a travel trend or destination that’s booming right now?

Europe is always a favourite, and post-COVID, the demand is bigger than ever. People are craving culture, history, and variety.

But what’s really taken off lately is Antarctica. It’s the ultimate bucket list destination, and clients are more determined than ever to experience it while they can. That “do it now” mindset is stronger than ever.

If you could give one piece of advice to aspiring travel agents, what would it be?Find your niche and stick to it. You don’t have to be everything to everyone. Focus on the types of travel that truly light you up and let that passion lead the way.

And always keep learning. The industry moves fast, and the more curious and informed you are, the more confident you’ll be—and the more value you’ll offer to your clients.

What’s your favourite part of working with clients?

The relationships. Some of my clients have become close friends, and I feel incredibly lucky to be part of their travel stories. It’s especially rewarding to see families grow and help the next generation plan their own adventures.

What’s your go-to travel tip for clients?

Be flexible. Not everything will go to plan, and that’s okay. Some of the most memorable moments happen when things take an unexpected turn. Keep an open mind and go with the flow.

Andrea’s journey is a beautiful reminder that success in travel isn’t just about ticking destinations off a list—it’s about making every journey meaningful for the people you serve.

Helping clients explore Europe, Antarctica, and beyond with care and creativity.